What is really in a look?

As the popular saying goes. "Beauty is in the eye of the beholder." how much of look are we willing to settle for in our wanted quality of a real man or woman? How does look affect our choice in picking the men or women will date or has our better halves?

This has been a great contender in the choice of people we settle for. But to me. Look could be deceptive. Is really what character the person exude that count.

I know of a guy who sent two of his girlfriend's picture to his friends to asked them which of the two girls is beautiful? Comparing a girl he has been dating for some years with the one he just met. In as much as I find that childish and betraying.(Don't get me wrong both babes are beautiful)
I don't believe a guy need to lack so much confidence not to know exactly what he want to be comparing such.But permit me to digress.

Beauty could be important but is not as important as the person behavioral and moral pattern. His or her sense of judgment. A woman may be beautiful but doesn't say she will have brains or otherwise as regards to some men. Some men could be.

Ask me if I'm crazy about look. I'd tell you NO.. But you must really possess other things that must endear you to me. Like being friendly, good personality, good dress sense, humble,respectful,caring and must be worthy of trust. Is not necessary that money should ooze out of you but you must be hard working and comfortable with yourself.

I've dated the so called handsome bloke(s) before but all there to them is troubles and sleepless nights cos they are never faithful. And is not their fault sef cos girls too will not let them rest. But my point is What is really in a look?